The Impact of Web Analytics on E-Commerce Essay

The Impact of Web Analytics on E-Commerce - Essay Example Managers are also able to establish what customers need, understand the business environment and make informed decisions to boost business performance. At the technological, organizational, operations and management levels, web analytics has tremendous impacts. Technology has made web analytics possible and effective. With the help of modern technologies, organizations have achieved great goals with web analytics. The paper discusses web analytics and its impacts on the organization on various fronts. The Impact of Web Analytics on E-Commerce from Each of the Following Perspectives: Management, Technology, and Organizational Web Analytics Web analytics is a general term that entails the study of the effects of Websites on the users (Hasan and Polya 2009, p814). Harinath et al. (2011, p118) defines web analytics as the web data analysis. In other words, the business intelligence permits analyst to have an insight of web-based businesses such as customer support and e-commerce. Web ana lytics permits an individual to recognize consumer behaviour and identify general trends on sales so that the business can personalize its services for the consumers and increase their satisfaction levels. With web analytics, the business can understand how well its online, content, and products processes are functioning (Harinath et al. 2011, p118). The process of getting web data and creating a data warehouse entails collection of data, which is, getting data from commercial enterprises, third-party sources, campaign advertising, and web logs. It also involves the transformation of data, that is, making the existing log data useful and relating it to the company’s campaign advertising, third party, and commercial data sources. It also entails reporting of data, which is, publishing and storing the data in a meaningful way such that the directors and analysts can comprehend what they are reading (Harinath et al. 2011, p119). The main aim of web analytics is to transform data collected from various sources to get a meaningful intelligence concerning the company’s website. It entails the process of storing, analyzing, filtering, and collecting commerce, click-stream, and third-party data. The click-stream BI situations range from designing the web site better, understanding the navigation patterns, and comprehending what the users search to personalize the recommendations (Harinath et al. 2011, p118). Currently, e-commerce companies or organizations make use of web analytics software to evaluate actual details. These details include the number of people visiting their site, the number of visitors who are unique, â€Å"how they came to the site, what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on, and when they left the site† (Hasan and Poyla 2009, p814). Web analytic software is also utilized in monitoring if the pages on the site are wor king appropriately. With such information, the administrators are capable of determining the popular site areas and areas within the site that are not getting traffic. The administrators then use the data collected to streamline the site in a manner, which creates the best experience (Hasan and Poyla 2009, p814). E-commerce is done through the email and the World Wide Web. Television, radio, print media, web banners, and emails are among the common means

Structure and Development of Victorian (VELS) Curriculum Essay

Structure and Development of Victorian (VELS) Curriculum - Essay Example The Victorian Essential Learning Standards (VELS) outline what is important for all Victorian students to learn and develop during their time at school from Prep to Year 10. They provide a set of common state-wide standards which schools use to plan student learning, assess student progress and report to parents† (What are the Victorian Essential Learning Standards?, 2009) This paper is briefly analyses the structure and Development of Victorian (VELS) Curriculum The VELS has total six levels classified into two categories; primary school level and secondary school level. Level 1 – Preparatory, Level 2 (Years 1 and 2), Level 3 (Years 3 and 4) and Level 4 (Years 5 and 6) are the primary school levels whereas Level 5 (Years 7 and 8) and Level 6 (Years 9 and 10) are secondary school levels as per the VELS system. All the levels except the preparatory level, assumes to be completed in two years as per this curriculum structure. â€Å"The Victorian Framework is designed to assist families and early childhood professional to guide children’s learning and development from birth to 8 years of age.   It links the five learning outcomes from the national Early Years Learning Framework (0 – 5) with   the learning and teaching in the first stages of the Victorian school curriculum – the Victorian Essential Learning Standards (VELS) from ages 5 to 8 years. It outlines ways to support children’s transitions into and between early childhood education and care and school† (Victorian Early Years Learning and Development Framework: Birth to 8 years (VEYLDF 0-8)) The curriculum is further divided mainly into three brad areas based on the teaching subjects like Physical, Personal and Social Learning. The aim of such classification of curriculum is to achieve a balance between the education, work and life. As per this curriculum strategies the aim of education is making the student capable of succeeds in his further education, future life and work. Skillbeck model of